The Anatomy of an Effective Brochure
A well-designed brochure is a powerful sales tool — portable, tangible, and packed with information in an easily digestible format. Here's how to make yours work harder.
Fold Options
- Tri-fold (letter fold): The most common. Six panels, compact, fits a #10 envelope
- Z-fold: Unfolds like an accordion. Great for sequential information or maps
- Gate fold: Dramatic reveal effect — panels fold inward to a center spread
- Half-fold: Simple four-panel layout, larger panel sizes for impactful imagery
- Roll fold: Panels fold inward sequentially. Good for step-by-step content
Design Tips
- Start with the cover: Your front panel has one job — get someone to open the brochure. Strong headline, compelling image, clear value proposition
- Organize by panel: Each panel should have a clear purpose. Don't spread one idea across multiple panels
- Use hierarchy: Headlines → subheads → body text → call to action. Guide the reader's eye
- Include a clear CTA: Phone number, website, QR code — make it easy to take the next step
- Don't overcrowd: White space makes content more readable and the design more professional
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